The Power of Design
can be very fruitful
Original Marchfelder
A new strategic orientation lays the foundation for the redesign of the brand and the new communication image of Kainz & Mayer Marchfeldtomaten.
Our strategic recommendation to focus more on the excellent image of Marchfeld as a vegetable garden in Austria, since the family business of Kainz & Mayer is located in the heart of the Marchfeld, was our proposal to call the new brand "Original Marchfelder". The new brand will immediately be used in all areas of the company's appearance. Visually, we wanted to create a modern, bright overall appearance that makes the bright red of the brand shine. The color code focuses on three colors: white, red and a fresh green. Illustrated tomato leaves, which emphasize the freshness of the products, serve as a consistent design element. With the campaign motto: "Our tomatoes have ripened with love", we underline the great care and attention that the rearing of tasty and fragrant tomatoes requires.
Customer:
KAINZ & MAYER MARCHFELDTOMATEN
What we have done:
BRAND STRATEGY
NAMENSFINDUNG
BRAND DESIGN
CORPORATE DESIGN
PACKAGING DESIGN
ADVERTISING
MARK & MARK HAS FULLY CONVINCED US; THROUGH CREATIVE SUPPORT, WE FINALLY HAVE A BRANDING ALONG WITH CD, WHICH PERFECTLY FITS OUR PRODUCTS, OUR STRATEGY AND OUR VISIONS!
DI Johann Kainz, CEO