Praskac prefers to go to MARK & MARK directly!
7. April 2017
Austria’s most successful garden center starts with a completely new appearance in the spring season.
Following a competitive presentation that MARK & MARK won, the extensive development of all CD components for the new Praskac communication presentation began in the fall of last year. Walter Huber, responsible for marketing at Praskac, took over the strategic planning and coordination of the multi-layered project: “It was a great challenge to quickly develop a complete brand relaunch and a 3-year communication concept.
For the spring campaign Chris Lohner and Wolfgang Böck, also customers of the house, could be won as testimonials. At the start of the season, the campaign is now running under the slogan and jingle “Better to Praskac immediately!” on the radio, on the poster and in print, supported by promotions and POS activities in the house. In parallel, also a new Internet appearance started. The garden center itself also received a new appearance and a guidance system, also all entrance signs to the company Praskac were renewed with the new brand and a guidance system.
Wolfgang Praskac is delighted with the positive response from all sides at the big spring opening and says: “With MARK & MARK we have brought the professional troop on board who clearly convince us in terms of both creation and implementation.” John Mark, CEO of MARK & MARK adds: “The new brand scores with both greater assertiveness and more emotion, as the brand actually shows a view into the green.” Ursula Mark, CD on this project, enthuses: “What could be better for a plant lover than to create a completely new image for a tree nursery and a garden center?!”