New Crunchy Soletti Cracker Packaging Design

25. October 2017

With the new design concept from MARK & MARK, Soletti forms another strong block in the snack shelf.

More than 20 years ago, the design agency MARK & MARK invented the cult figure Joe Soletti as part of a brand relaunch. The successful brand figure still adorns every Soletti product in different outfits and poses, as does the newly designed Cracker Range by MARK & MARK. Mag. Maria Bauernfried, Marketing Manager at Kelly GmbH, is pleased with the result: “With the new range we are creating an impact-strong and independent appearance on the shelf. Joe Soletti remains an indispensable part of every Soletti pack, it spans the spectrum from the personalized Salzstangerl to the charming product presenter! ”

“It was an exciting challenge to find a common creative framework for all these different products, which should also appeal to different target groups. Even after all these years, Joe Soletti can be present on our modern designs,” says Ursula Mark, Creative Director at MARK & MARK Werbeagentur.