New design appearance makes mouths water!

3. April 2018

In collaboration with Mag. Gerhard Manner (Marketing Manager at Schwermer), the design agency MARK & MARK is developing a completely new look for Schwermer, the fine confectionery brand in Bad Wörishofen, Germany.

From left to right: Gerald Neumair (Chairman of the Board Heidi Chocolat Schwermer GmbH), Ursula and John Mark

Schwermer is a German chocolate manufactory with a long tradition and a diverse assortment of wonderful delicacies.

The aim of our relaunch was to give the delicious chocolate products a high quality brand and packaging appearance to match the quality of the products. Thus, Schwermer will also inspire new target groups.

“After a factory tour on site, where we were able to convince ourselves of the quality of the products extensively, we started! Obviously, we tasted all the products ourselves during the design work and are very enthusiastic about the unique taste experience of the Schwermer confectionery products,” enthuses Ursula Mark (Creative Director at MARK & MARK).

All design elements have been redefined. First, the brand lettering: Soft flowing shapes, such as those cast from chocolate, whet one’s appetite for sweets.

An important decision to score in the future with a stronger block on the shelf: The new key color for Schwermer: The “heavy turquoise” in combination with the golden Schwermer brand lettering gives the whole range an unmistakable and very high-quality appearance.

With the portrait of the company founder Henry Schwermer, the brand also gets a face and content for the interesting story of origin.

The quality seal, which distinguishes each pack, is derived from an old motif of the Gründerzeit in Königsberg.

“We celebrated the official presentation of the new line at the ISM in Cologne and the response was great! We got spontaneous praise from all sides. Especially gratifying: many new listings for our wonderful products, “confirms Petra Kneipp (Managing Director of Schwermer).

Gerald Neumair, Chairman of the Board of Directors of HEIDI Chocolate Schwermer GmbH, who was actively involved in the development of the individual product lines, enthusiastically commented on the new appearance: “I am very pleased that we have created a new differentiating brand presence for SCHWERMER through the collaboration with our design agency MARK & MARK. I am convinced that  we will successfully develop SCHWERMER as the chocolate premium brand in the German chocolate market with this unique and consistent design relaunch.”