We create appetite for GOURMET!
7. August 2018
GOURMET, Austria’s leading catering expert, has recently created its own sub brands for its businesses. The individual text, picture and design worlds allow a more direct approach to the guests and a sharper positioning with the customer. MARK & MARK was able to prevail in the course of a competitive presentation for the appearance of the brand GOURMET Business and developed a new design for the different advertising materials.
Already 2,500 companies in Austria and Germany rely on GOURMET Business for staff catering. “Our range of food in the workplace is very diverse. To illustrate this and to make it tempting for the customer, a clear approach and a visually appealing implementation was required. The concept and the contemporary design of MARK & MARK convinced us. Whether à la carte, fresh to the table or company catering – the new appearance whets the appetite for a varied and fresh meal at the workplace”, Mag.aClaudia Horacek, Business Unit Manager Menu Service, enthuses about the cooperation with the agency. Creative Director Ursula Mark adds: “Our focus was on giving customers and interested parties a quick overview and clearly identifying the advantages of the individual product lines. Thanks to a professional briefing and cooperation with renowned photographers such as Eisenhut & Mayer and Stefan Liewehr, a modern, appealing corporate design was developed that creates a new image for the GOURMET Business brand.”