New success stories in the pharmaceutical sector by Mark & Mark!
5. November 2018
Sanova Pharma launches a new product for the dietary treatment of elevated cholesterol levels based on lactic acid bacteria on the Austrian market. High-impact keyvisual, packaging design and all advertising materials are from the Vienna design agency MARK & MARK.
ATERObasic works with the power of the microbiome, naturally lowering cholesterol. John Mark, CEO and Creative Director at MARK & MARK: “Also in the pharmaceutical sector the differentiation to the competition on the shelf is of course an important and at the same time challenging topic. The performance must be convincing and pharmacy-affine. But with our dynamic ATERObasic heart, we have created a very memorable symbol that stands out from the competition and produces high impact. In addition, this symbol can be used for the full breadth of the various advertising materials.”
“Despite high time pressure, MARK & MARK developed very interesting and creative design concepts and implemented the product launch with the selected subject in a highly professional manner. We are very satisfied with the result and receive extremely positive feedback regarding the new product”, says Mag. Astrid Schmiedmaier, Senior Product Manager at Sanova Pharma GmbH.
Mark & Mark has designed a high-impact 2-step mailing for the well-known and successful product Dolgit, which will remind the doctors in Austria of the yellow tube.
Also for Neurexan it was possible to publicize the pharmaceutical for sleep disorders, that is already well-known in Germany, in the form of a 4-step creative mailing in Austria’s medical profession. Karin Mistelbauer, Product Manager at Sanova Pharma: “With the multi-stage mailing, we were able to inform our doctors about complex studies in a creative and sustainable way. Also here Mark & Mark gave us excellent support.”