Innovative product idea by Iglo, innovative design by Mark & Mark.

19. September 2019

Iglo, Austria’s market leader in the field of deep-freezing, has developed a new product idea especially for the target group one-person households: the Iglo “Zwutschgerl”! The spinach balls offered in a convenient and resealable cardboard box are perfectly portionable and therefore particularly suitable for single households.

Communicating the new product idea in a tasty and easy to understand way was the big challenge in this project. Here, design and photography was specifically challenged.