Relaunch of Kelly’s Sunlandfarm Chips!
5. November 2019
With Sunland Farm Chips, Kelly’s offers its consumers the most original way to enjoy chips. Accordingly, the ultimate goal of the relaunch was to emphasize the naturalness of this range.
We have therefore integrated the term “natural” into the product name, which emphasizes Austria’s origin and improves the variety differentiation through clear color coding.
By using jute texture as background and vintage style with brand and product name, the naturalness of the product is expressed even more clearly!