THE POWER OF DESIGN
OPENS NEW WINDOWS
EVERY DAY

HARTL HAUS

An interesting challenge:

To redefine the somewhat dusty and edgy logo without creating cognitive dissonance amongst customers, as well as to modernize the entire appearance and thus to present the brand fit for the future.

Customer:

HARTL HAUS HOLZINDUSTRIE GmbH

What we have done:

BRAND STRATEGY
BRAND DESIGN
CORPORATE DESIGN

 

“A house is not a product like any other. It requires a high level of customer orientation, so that in the end, the keys to a very personal dream home can be handed over. If you work so far forward, you need strong partners in the background. Today, more than ever, I am convinced that we could not have found a better partner than Mark & ​​Mark for managing our now 120-year-old brand. The gentle but necessary transition to more modern design, as well as the professionalization of our corporate designs are absolutely perfect!”

Yves Suter, Managing Director