The new brand breaks all boundaries.

For the brand development, two topics were at the center of our considerations: the new brand name of Wietersdorfer Zementholding should be easily pronounced in all three countries (Austria, Italy and Slovenia) and should express that all three plants are located in the Alps-Adriatic region. "Alpacem" fulfilled these requirements perfectly. Also for the design with the symbolic mountain summit in the "A", the focus was placed on regional reference. The brand was unveiled on the occasion of a major 125th anniversary celebration with an impressive image brochure under the motto: "Together we are strong!" and now represents a decisive strategic step for the future of these companies.