The Power of Design
creates the sweet
Taste of Success

HEIDI

Since the filming of the touching story of the sweet Swiss mountain farmer child, the name Heidi has been inextricably linked to this happy girl.

Our task was to implement this famous story in the new brand, creating a Swiss heritage.
On this basis, the entire product range was redefined for more than 50 countries, with an added touch of Switzerland, the country of origin of Heidi.

Customer:

HEIDI CHOCOLAT S.A.

What we have done:

BRAND STRATEGY
BRAND DESIGN
PACKAGING DESIGN

 

“We value the positive, creative and professional cooperation with Mark & Mark. Using the example of HEIDI, you can see with how much creativity, joy and passion the creative team at M & M has approached this challenge. HEIDI – the savior of the Swedish chocolate marshmallow – stands for joie de vivre, naturalness, lots of artisanal chocolate know-how. Using the example of the design appearance of these great new HEIDI chocolate bars created by M & M, you can also feel how much joy, fun, creativity and commitment M & M has implemented in this project from scratch, in a professional, creative and positioning-oriented manner. Thank you for the excellent cooperation!”

Gerald Neumair, President of the Board of Directors