The Power of Design
can provoke a
whole country
HUBER
Mark & Mark creates new desire. How do you revive a brand that has lost its spark? We accepted the challenge and stirred up a lot of dust.
In order not to perish in the international lingerie industry, we decided to focus only on the sensual experience while wearing this laundry: "Feels as good as naked!” . A very provocative strategy, but it worked well. The media response was overwhelming and Huber was on everyone's lips again.
Customer:
HUBER Bodywear GmbH
What we have done:
BRAND STRATEGY
BRAND DESIGN
CORPORATE DESIGN
ADVERTISING
