New appearance for LET’S DOIT – 50x in Austria!
7. April 2017
In the spirit of a modernization and reduction to the lettering, we have relaunched the brand Let’s DOIT and in the course of this modernization also developed a new brand claim: “Strong brands. Strong service “.
Mag. Harald Schmidl, Marketing Director of 3e: “After more than ten years of successfully establishing LET’S DOIT and Toolpark on the Austrian home improvement market, we see the ideal time in the future to concentrate on just one more brand, primarily LET’S DOIT. This allows us to invest our full power in this one brand. That’s why we decided to integrate the Toolpark markets into the brand world of LET’S DO IT. With the simultaneous relaunch of LET’S DOIT and now 50 stores in Austria, this brand is becoming a cutting-edge player in the home improvement market. For the conversion phase, we decided on a poster campaign because it enables us to reach our target group precisely in the environment of the newly opened LET’S DOIT markets. A print campaign supports the new brand identity during the conversion period.”
John Mark, CEO & CD of MARK & MARK: “As specialists for brand development and design, we are of course very proud when a brand developed by MARK & MARK successfully establishes itself on the market. As esthetic demands continue to evolve, even successful brands need a facelift from time to time to be up to date again. The big challenge is always to create a redesign that does not evoke cognitive dissonance amongst the customers.”