W & P Apprentice Campaign: Highest credibility with real people!

6. December 2018

Target group: potential apprentices. A real challenge for creation: authenticity is demanded!

In the new apprentice campaign, consisting of print, film and trade fair appearances, we have only portrayed real apprentices from the company and let them have their say. Also regarding design we are relaxed and youth-affectionate, as evidenced, for example, in the editing of photos of the young people and the casual use of colors and typography elements.