For Lieco, Austria's market leader in forestry container plants, we have thoroughly plowed up and freshly planted the extensive design field.

But even here, no radical strike was announced. The brand was carefully modernized, so that recognizability was given 100% for the many long-standing customers. Under the positioning slogan "reforestation with success", the entire appearance was redesigned and transformed into a clear corporate design. And because we all know that plants can communicate with us, we invented the talking tree "Liecoli", which guides us through every page in the extensive product catalog every year as a small guide and popular figure.