From strong product brands with an insignificant producer to a great umbrella brand.

In the first design step, we developed a new word-image brand and significantly increased its conciseness and independence.

The Ökopharm "Ö" symbolizes the start button, which gives the brand energy and functional power. The abstracted leaf represents the naturalness of the products.

The particular challenge of the packaging relaunch was to change the hierarchy of design elements in line with the brand strategy, without jeopardizing recognizability.
This was especially important for Immun44, the clear market leader in nutritional supplements.
Therefore, we decided to include the people image in this product, but changed it up a little and placed it on the Ökopharm-typical, soft green background and slightly revived the two people.

The graphic bracket in the form of a rider system in the newly defined Ökopharm-green gives the package a certain dynamics and ensures strong shelf effect and differentiation.