“It’s always a challenge to update a strong and long-established brand. Recognizability must be guaranteed, the brand core should be noticeable, the design should be contemporary and timeless. Mark & ​​Mark mastered this task with great empathy, creativity and professionalism. The new packaging style is modern and timeless and can be applied to all Maggi product categories and products. Shelf impact, block formation, emotionality and value – all criteria have been met. We are very pleased with the result and can only show the best marks to the agency Mark & ​​Mark.”

Hans Bauernfeind, formerly Marketing Manager Nestlé